I was on a holiday in northern Spain with my family, and there was a small gym across from my balcony. Hardly anyone seemed to go in or out. Before I walked over, I checked Google Maps for the daily rate, the way I check most things before I bother a stranger with a question. […]

In our fast-moving digital world, the challenge for marketers is to create content that people actually want to read and share. The problem is, that everyone feels like they’re running out of ideas, with content shock being a common side effect. Brands are scrambling for new ways to produce content that their audience will want […]

Scrolling through a Facebook group I’m in, I have noticed a general query. “Marketing help needed.” I have read the post, and the comments too to have a better understanding of the query. I quickly realised that the person is really in need of a help of digital marketing, as they were not focusing much […]